There is a distinct difference between a fashion model and commercial model. Though both are seen in national campaigns, they are featured in different ways – fashion models are often seen on the runway in international fashion shows or in glossy magazines, while commercial models are generally seen in advertisements or catalogs. When becoming a model, it is important to determine which industry you want to focus on, since the market location, time and body requirements may vary.
What Commercial Models Do
Commercial models are featured on national or local print advertisements, catalogs, television and trade shows. Although the income is sufficient, most commercial models do not receive lucrative contracts and are not recognized nationally. According to New Models.com, commercial models typically work in the industry temporarily while waiting for editorial contracts. Commercial modelling jobs are booked through modelling agencies.
Requirements for a Commercial Model
Age is not a concern for commercial models. In fact, models over the age of 60 are still accepted for print advertisements and campaigns. Body type and overall looks are not as heavily regulated for commercial models. Models may be shorter, heavier or have “generic” looks. Though there are no age or body type requirements, commercial models do need to have an outgoing personality and be able to act. This is because commercial models may be required to play a “role” – such as a doctor – in one advertisement and switch to another role for a different advertisement.